TY  - BOOK
AU  - Zeithaml Valarie A.
AU  -  Bitner Mary Jo Gremler Dwayne  Ajay Pandit
TI  - Services Marketing : Integrating Customer Focus Across the Firm. Ed. 4
SN  - 07-066007-7
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
ER  -