TY  - BOOK
AU  - Thompson Arthur
AU  -  Srricland A.J. Gamble John E.  Jain Arun K.
TI  - Crafting and Excuting Strategy : the Quest for Competitive Advantage Concepts and Cases. Ed. 6th
SN  - 0-07-014672-1
U1  - 658.4012 
PY  - 2009///
CY  - New Delhi
PB  - Tata McGraw Hill Education Private Limited
ER  -