Murthy S.N. <br/><br/>
Advetising : An Imc Perspective. Ed. 2nd 

 - 2nd Ed.  
 - New Delhi  Excel Books  2010 
 - 458p 
<br/><br/><br/>ENGLISH 
<br/><br/><label>ISBN: </label>81-7446-835-2 
<br/><br/><label>Dewey Class. No.: </label>659.1  / MUR