TY  - BOOK
AU  - Ramaswamy V.S.
AU  -  Namakumari S., 
TI  - Marketing Management. Ed. 4th
SN  - 0230-63729-9
U1  - 658.8 
PY  - 2009///
CY  - Delhi
PB  - Macmillan Publishers India Ltd.
ER  -