TY  - BOOK
AU  - Kotler Philip
AU  -  Keller Kevin Lane Koshy Abraham  Jha Mithileswar
TI  - Marketing Management : A South Asian Perspective. Ed. 12th
SN  - 81-317-0200-6
U1  - 658.8 
PY  - 2007///
CY  - New York
PB  - Pearson Education
ER  -