Handbook on Brand and Experience Management

By:

Bernd H. Schmitt

Contributor(s):

David L. Rogers

Material type: Text

TextLanguage: ENG Publication details: Cheltenham Edward Elgar Publishing Limited 2008Description: 315pISBN:

1-84720-007-5

DDC classification:

658 SCH

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
GENERAL	University of Agricultural Sciences, Dharwad	658/SCH	1	Available	91479

Bernd H. Schmitt & David L. Rogers: Handbook on Brand and Experience Management. Cheltenham. Edward Elgar Publishing Limited, 2008. 1-84720-007-5--(658SCH)

ENGLISH

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