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Strategic Marketing Channel Management

Donald J. Bowersox

Strategic Marketing Channel Management - New Delhi Tata McGraw Hill Publishing Co. Limited 2004 - 488p

Donald J. Bowersox & M. Bixby Cooper: Strategic Marketing Channel Management. New Delhi. Tata McGraw Hill Publishing Co. Limited, 2004. 0-07-058669-1--(658.84BOW)

ENGLISH

ISBN: 0-07-058669-1

Dewey Class. No.: 658.84 / BOW

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