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Strategic Marketing Channel Management

By: Contributor(s): Material type: TextTextLanguage: ENG Publication details: New Delhi Tata McGraw Hill Publishing Co. Limited 2004Description: 488pISBN:
  • 0-07-058669-1
DDC classification:
  • 658.84 BOW
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Item type Current library Call number Copy number Status Barcode
GENERAL GENERAL University of Agricultural Sciences, Dharwad 658.84/BOW 1 Available 75018

Donald J. Bowersox & M. Bixby Cooper: Strategic Marketing Channel Management. New Delhi. Tata McGraw Hill Publishing Co. Limited, 2004. 0-07-058669-1--(658.84BOW)

ENGLISH

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