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FCB-ULKA Brand Building Advertising : Concepts and Cases

M.G. Parameswaran

FCB-ULKA Brand Building Advertising : Concepts and Cases - New Delhi Tata McGraw Hill Publishing Co. Limited 2004 - 212p

M.G. Parameswaran: FCB-ULKA Brand Building Advertising : Concepts and Cases. New Delhi. Tata McGraw Hill Publishing Co. Limited, 2004. 0-07-047426-5--(659.1PAR)

ENGLISH

ISBN: 0-07-047426-5

Dewey Class. No.: 659.1 / PAR

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