FCB-ULKA Brand Building Advertising : Concepts and Cases (Record no. 44547)

MARC details
000 -LEADER
fixed length control field 00639nam a2200181Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241120192402.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 241119s9999||||xx |||||||||||||| ||und||
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-047426-5
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number PAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name M.G. Parameswaran
245 #0 - TITLE STATEMENT
Title FCB-ULKA Brand Building Advertising : Concepts and Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill Publishing Co. Limited
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 212p
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note M.G. Parameswaran: FCB-ULKA Brand Building Advertising : Concepts and Cases. New Delhi. Tata McGraw Hill Publishing Co. Limited, 2004. 0-07-047426-5--(659.1PAR)
546 ## - LANGUAGE NOTE
Language note ENGLISH
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOK
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        University of Agricultural Sciences, Dharwad University of Agricultural Sciences, Dharwad 20/06/2006 Academic Press: London   659.1/PAR 75015 20/11/2024 1 20/11/2024 GENERAL