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Advertising Management

Rajeev Batra

Advertising Management - 5th Ed - New Delhi Prentice Hall of India Pvt Limited 1996 - 754p

Rajeev Batra; John G. Myers & David A. Aaker: Advertising Management. (5th Ed) New Delhi. Prentice Hall of India Pvt Limited, 1996. 81-203-1219-8 Rs. 250.00--(659.1BAT)

ENGLISH

ISBN: 81-203-1219-8

Dewey Class. No.: 659.1 / BAT

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