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Services Marketing : Integrating Customer Focus Across the Firm

Valarie A. Zeithaml

Services Marketing : Integrating Customer Focus Across the Firm - 4 th - New Delhi Tata MacGraw Hill Publishers Co Limited 2008 - 743p

Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler & Ajay Pandit: Services Marketing : Integrating Customer Focus Across the Firm. (4 th) New Delhi. Tata MacGraw Hill Publishers Co Limited, 2008. 0-07-066007-6--(658.809ZEI)

ENGLISH

ISBN: 0-07-066007-6

Dewey Class. No.: 658.809 / ZEI

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