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Services Marketing : Integrating Customer Focus Across the Firm

By: Contributor(s): Material type: TextTextLanguage: ENG Publication details: New Delhi Tata MacGraw Hill Publishers Co Limited 2008Edition: 4 thDescription: 743pISBN:
  • 0-07-066007-6
DDC classification:
  • 658.809 ZEI
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Holdings
Item type Current library Call number Copy number Status Barcode
GENERAL GENERAL University of Agricultural Sciences, Dharwad 658.809/ZEI 4 Available 79569
GENERAL GENERAL University of Agricultural Sciences, Dharwad 658.809/ZEI 5 Available 79570

Valarie A. Zeithaml; Mary Jo Bitner; Dwayne D. Gremler & Ajay Pandit: Services Marketing : Integrating Customer Focus Across the Firm. (4 th) New Delhi. Tata MacGraw Hill Publishers Co Limited, 2008. 0-07-066007-6--(658.809ZEI)

ENGLISH

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