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Measurement in Marketing Research : An Alternative Framework

Thomas Salzberger

Measurement in Marketing Research : An Alternative Framework - Cheltenham Edward Elgar Publishing Limited 2009 - 482p

Thomas Salzberger: Measurement in Marketing Research : An Alternative Framework. Cheltenham. Edward Elgar Publishing Limited, 2009. 1-84844-165-1--(658.83SAL)

ENGLISH

ISBN: 1-84844-165-1

Dewey Class. No.: 658.83 / SAL

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