Consumer Behavior and Marketing Strategy (Record no. 47619)

MARC details
000 -LEADER
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005 - DATE AND TIME OF LATEST TRANSACTION
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0-07-060158-5
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title ENG
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number PET
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name J. Paul Peter
245 #0 - TITLE STATEMENT
Title Consumer Behavior and Marketing Strategy
250 ## - EDITION STATEMENT
Edition statement 7th Ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Tata McGraw Hill Publishing Co. Limited
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 579p
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note J. Paul Peter & Jerry C. Olson: Consumer Behavior and Marketing Strategy. (7th Ed) New Delhi. Tata McGraw Hill Publishing Co. Limited, 2006. 0-07-060158-5--(658.8342PET)
546 ## - LANGUAGE NOTE
Language note ENGLISH
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jerry C. Olson,
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type BOOK
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        University of Agricultural Sciences, Dharwad University of Agricultural Sciences, Dharwad 11/07/2008 Academic Press: London   658.8342/PET/ 79583 20/11/2024 4 20/11/2024 GENERAL
        University of Agricultural Sciences, Dharwad University of Agricultural Sciences, Dharwad 11/07/2008 Academic Press: London   658.8342/PET/ 79584 20/11/2024 5 20/11/2024 GENERAL