FCB-ULKA Brand Building Advertising : Concepts and Cases

By:

M.G. Parameswaran

Material type: Text

TextLanguage: ENG Publication details: New Delhi Tata McGraw Hill Publishing Co. Limited 2004Description: 212pISBN:

0-07-047426-5

DDC classification:

659.1 PAR

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
GENERAL	University of Agricultural Sciences, Dharwad	659.1/PAR	1	Available	75015

M.G. Parameswaran: FCB-ULKA Brand Building Advertising : Concepts and Cases. New Delhi. Tata McGraw Hill Publishing Co. Limited, 2004. 0-07-047426-5--(659.1PAR)

ENGLISH

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